the type of launch you should have is….
A Signature Launch
A Signature Launch is great if you already have a list and you are relaunching a product. You get to leverage on the authority that you have built with your audience.
Signature (dictionary definition):
any unique, distinguishing aspect, feature, or mark.
What is a Signature Launch?
A Signature Launch is one that is tailored and aligned to your own unique business. It is also one that you promote to your list once you have a validated product.
(Keep reading, I’ll show you why a Signature Launch would be perfect for you)
Here’s why a Signature Launch will be perfect for you:
- You already have an email list and audience
- You want to relaunch a product
- You have a market tested product
- You want to boost your authority and positioning for bigger launches
Signature Launches are pretty cool, right? But wait,
what about the pros and cons:
THE PROS
- It helps to grow your email list and audience
- It helps to establish your authority and can provide leverage for bigger launches.
- You get feedback directly from your audience as you market your product to your list.
THE CONS
- It can take some time to put together but with the right planning it is totally doable with little or no stress.
Alternatively…
If a Signature Launch doesn’t feel like a fit, your next best option is likely an Affiliate Launch.
An Affiliate Launch is great if you have multiple launches that are converting well under your belt.
With an Affiliate Launch everything gets supersized, your revenue, your list, your impact, your influence, authority etc.
If you would rather go all-in and supersize your business quickly, head over here to learn more about Affiliate Launches.
A Signature Launch is the ultimate way to build your authority,
and leverage for bigger launches!
Having a Signature Launch is a big undertaking with BIG potential. The last thing I want for you is to get lost in the weeds and burn out.
It is a big undertaking because there are a lot of moving parts and you have to be super organised.
Even if you’re not usually an organized person, making space in your calendar well before your launch date (usually 3 months before) is essential if you want your launch to go from idea to reality.
Open your calendar right now and block off at least a few hours each week for the next 90 days to devote to your launch…
Your Signature Launch
Blueprint
First things first, get clear on your launch goals and make a plan.
- A great plan is your best friend. Get organised and map out your launch roadmap (get your roadmap template at the bottom of this page).
- Create some pre-launch buzz by prepping your audience and letting them know what’s coming
- Deliver killer pre-launch content that takes your audience on a transformational journey of what your product can do for them
- Remember Launching is not a one size fits all. You get to choose your launch path - choose what feels right for you
Let’s be friends!
Hey there, nice to meet you!
I’m Peju - Launch Strategist and Process Queen.
I help ambitious online entrepreneurs like you, simplify their launch process so that they can optimise their launches for maximum impact and repeatable results in their business.
In case you hadn’t already guessed, Launches are my thing! And don’t you worry, I’m going to give you my best tips on how to get started.
In fact, I have to tell you that by taking this quiz and signing up to my list, we have just become business besties (if you gave me your email – I send lots of goodies to my besties).
It also means that you have already taken a major step in your launch journey even if part of you is freaked out right now at the idea of launching.
I want you to know that you’ve got this and I’ve got your back!
Do you remember why you
started your business?
In my corporate career, I had worked in Investment Banking and currently working in business process optmisation and project management for a Fortune 500, FTSE 100 financial services company.
And while I really enjoyed my work, I knew I wanted to work for myself, and I thought if only I could do this for myself in my own online business. I didn’t think this was possible until I started to explore the online world and discovered that it was indeed possible to transition my corporate career into my own online business.
The more I learnt, the more I realised that helping online entrepreneurs launch their products is the one thing I felt passionate about and that I could fully commit to.
And so I invested thousands of pounds and learned all about launches from the best of the best online marketing experts.
However more often than not, the narrative around launches is that they can be stressful, complicated, or chaotic.
I knew that I could help change the narrative around launches which is that they are stressful, complicated and time consuming.
Simplifying complicated, complex processes and guiding project managers on how to manage super complex, global projects and programs is what I do everyday in my corporate career.
My career and business path comes as no surprise as my Myers-Briggs personality type (INTJ) has the characteristics of someone who can easily take complex principles and techniques and change them into clear and actionable strategies. Someone who is innovative and looks for new tactics or strategies to produce the most elegant solutions to problems.
So taking all that I’ve learned about launching digital products and services online, and adding my innate character traits plus my experience from my corporate career on managing multi million pound projects and simplifying complicated processes, I have come up with my own launch process.
My business exists to show you how to experience no-fluff launches that are super-chilled, fun, simple but successful.
- If you’ve been trying to guess your way into launch success
- Or, maybe you’ve believed the hype that your launch has to have all the fluff to be successful but you have nothing but caffeine fuelled, stressful launches from trying to do 'all the things’ to show for your efforts
- Maybe you don’t even know where to start
Then let me tell you that….
There is a process and formula to everything and knowing the right formula to apply to your launches is the key to having successful launches.
I DON’T want you to experience super stressful, energy sucking and time consuming launches while on full hustle mode like most entrepreneurs do.
You deserve to experience bold, successful and chilled launches so that you can get back to your ‘why’!
Don’t worry, I’m here to cheer you on.