your quiz results are in:
Your Launch Blindspot is….
STRATEGY
This is the first step in my proven 4 step S.P.E.C METHOD™ for successfully executing a 6 figure launch
Based on your quiz responses, confidence in your strategy and the elements needed to put your launch together is what you struggle with the most.
As a result of this, execution has taken a hit and you are probably experiencing launches where you:
- Are unsure of your launch strategy and therefore don’t know if you are on the right track
- Are throwing spaghetti on the wall and hoping something sticks
- Are flustered and distracted by 'all the things’ and can’t give 💯 attention to conveying the value of your offer
- Are exhausted and hardly have any energy to engage with your audience and get them excited to buy from you
- Don’t have a clear process for breaking down your strategy into a step by step actionable plan for easy execution
- Waste time and resources reinventing the wheel for every launch
- Are left disappointed because you know you’re not tapping into the full scaling potential that launches can bring to your business
The truth is, If you are not 💯 confident in your strategy even if it’s the most basic of strategies, then you are going to find the execution challenging.
I know that your ultimate goal is to have a successful launch so that you can...
- Create more impact by serving your audience
- Create more freedom for yourself and spend more time with your loved ones
- Create more freedom financially or yourself
- Fulfil your dream of having a successful business
if that sounds about right, then keep on reading.
Getting to your ultimate goal however means that your launch wish list includes...
- Turn your ideas into a strategic plan you can easily execute
- Successfully execute your launch strategy – step by step with an actionable plan that covers all the bases
- Have high vibe energy in the lead up to your launch and throughout your launch period
- Have the capacity to connect personally with your audience, keep your ear to the ground for objections and answer questions that get people over the line (this is what chilled and profitable launches are made of)
- Be on top of all the things that need to be done
- Know exactly what you need to do and when, to stay on track and not feel stressed and overwhelmed
- Deliver your money-making launch content without the stress, overwhelm and exhaustion (even if you don’t have a team)
- Be excited to do it all again in a few months because you now have a repeatable launch process you can easily execute
This allows you to do the 2 most important things that move the needle during your launch…
- Confidently convey the value and transformation that your course or program will deliver and establish yourself as an expert
- Deliver an unforgettable launch experience that sets the scene for what’s to come and has your audience hooked and eager to buy
getting there, and quickly...
is what I’m going to help you with!
If you are not clear about where you are going, how will you get there?
let's dig into the details
Here's how it all shakes out...
Strategy is important because it forms the backbone of your launch. It informs how you intend to introduce and present your course or program to your audience.
Getting clear on how you will launch your course or program, generate leads, drive traffic, promote your launch, deliver your launch content and engage your audience.
Step #1 – Have a brainstorm about the vision you have for your launch, what message do you want to convey about yourself, your brand and your product? How do you want your prospects to feel and what do you want them to experience?
Step #2 – Now brainstorm how you can make this happen effectively. This then forms your strategy. Have a think about what aligns with you. Don’t do something because you see others doing it. If you do decide to try something then make sure it’s something that makes you feel good and energised otherwise it’s just not going to work or be sustainable long term.
Things to consider when developing your strategy…
one.
What is your pre-launch content framework?
Your pre-launch content is usually 3-4 pieces of content addressing…
- The ‘why’ – why should your prospect care? and why your product is a necessary solution to whatever pain they’re currently experiencing
- The ‘what’ – what is the transformation you are promising? What transformation does your product offer?
- The ‘how’ – how is your product or service going to change your prospect’s lives? How does it solve their problem?
- Think about how you want to relay the value and benefits of your product.
two.
How will you deliver your pre-launch content?
- Will you be doing a challenge or a bootcamp?
- Will you be delivering a series of webinars or masterclasses?
- Will you be delivering a series of pre-recorded videos that will be released over a period of time?
three.
How will you promote the launch of your product in order to generate leads and drive traffic?
- Email marketing
- Social media marketing
- Video marketing
- Facebook or Instagram Ads
Four.
How will you engage with your audience and deliver an unforgettable launch experience?
- Homework to encourage participation
- Contests and giveaways to increase excitement
- Engaging posts on topics of interest to your audience
To reassure you, some of this will be trial and error to start with and the success of your strategy will very much depend on how well it is executed. Even if the most basic strategy is executed properly, it will produce results!
All the steps in the
4 step S.P.E.C METHOD™
for creating your launch process and successfully executing your next 6 figure launch without the stress and overwhelm
Strategy
Strategy is important because it forms the backbone of your launch. It informs how you intend to introduce and present your course or program to your audience. And that is all there is to it…. Getting clear on how you will launch your course or program, generate leads, drive traffic, promote your launch, deliver your launch content and engage your audience.
Plan
This step is all about breaking your strategy down into a step by step, play by play actionable and easy to execute plan so that you are not stressed, overwhelmed and exhausted because you’ve massively underestimated the sheer amount of stuff that needs to be done and how long they will take to be completed. This plan becomes a rinse and repeat process so you don’t reinvent the wheel with every launch!
Execute
This step is all about executing your plan and staying on track and in control of your launch so that you can focus on turning up everyday to your launch confident, in control, relaxed, energised and present. The final piece to this step is managing your team and ensuring that you are all on the same page.
Continuous Improvement
Once your launch has been successfully executed, there will be lots of exciting opportunities that come your way! How do you improve and scale your launches, plus take advantage of the exciting opportunities that come your way without burning out? This step is all about scaling your launch success and optimising your launch process.
Discover how to sell out your courses and programs without generating additional leads
Introducing: 30+ Strategies to boost your conversions for your next 6 figure launch
In this guide I will be sharing 30+ strategies to help you optimise and skyrocket sales in your next launch
Hi, I'm Peju
Launch Coach to digital course creators and coaches
I’m committed to helping course creators and coaches take the stress and overwhelm out of launches by creating a bespoke launch process so that they can plan and execute their 6 figure launches.
I bring a wealth of experience spanning over a decade working in project management and process optimisation in my corporate career.
The plans I’ve created for our strategic and operational projects in my corporate job for a Fortune 500 financial services company, have contributed to a $9billion revenue in the first 2 quarters of 2020 despite the COVID-19 pandemic.
I have also created bespoke launch processes for many of my clients who have gone on to successfully execute their launch without the stress, overwhelm and exhaustion!
I continue to invest time, energy and financial resources into my own growth so that I’m kept abreast of the innovations and changes happening with launches which enables me to provide you the best available support and coaching.